Creation of a Niche SaaS Fashion Model Management Platform

"LinkedIn for fashion models, photographers and agencies"

Social professional network

A versatile SaaS platform that allows easy registration, serves as a networking platform, assists in human resources, and enables recruitment within the modelling industry.

Successfully launched a feature-packed SaaS platform, codename Model Cat, facilitating connections between fashion and photo models, actors, talents, scouts, international modelling agencies, and photographers. The platform was endorsed by globally renowned brands and significantly simplified the modelling recruitment process.

ClientMultiple modelling agencies
Date2017

In response to the demand for photo models and the existing resource limitations, we developed Model Cat, an all-encompassing model management SaaS platform. The platform was designed to serve a multitude of roles, acting as a model application landing page, a marketing tool, a resource management platform, and a networking space for professionals in the modelling industry.

The platform served as a catalyst for business deals with modelling agencies, fostering a significant increase in sign-ups and acting as a robust human resources and recruitment tool for the modelling industry. The utilization of the platform by world-renowned brands like Vogue Dubai, Elle London, and Supermodels Model Management attests to its effectiveness and the value it brings to the modelling industry.

Through the creation of Model Cat, we successfully improved the modeling industry, bridging the gap between photographers and aspiring models and making modeling opportunities more streamlined and easily accessible.

Situation before

The modeling industry faced a significant challenge in recruitment. With a high supply of aspiring models and limited tools for scouting and hiring, agencies struggled to find suitable candidates efficiently. Unlike other sectors, such as IT, which have a plethora of recruitment tools, the modeling industry lacked similar resources.

Our involvement & pain points

A major pain point was the high cost, around five thousand dollars, to find a model meeting specific criteria like a height of 172 centimeters and precise bust, waist, and hip measurements. Traditionally, agencies relied on manual methods like emails and web forms for recruitment. We proposed creating a social network-like platform to streamline this process. This platform functioned like a typical social network, drawing inspiration from LinkedIn. Aspiring models could showcase their measurements, portfolio pictures, and more. This allowed agency scouts to easily identify and contact suitable candidates. Additionally, we noticed interest from photographers seeking models. So, we expanded the platform to include a photography vertical, enhancing chat functionalities and enabling photographers to upload their portfolios and seek models for various projects.

Post execution

The launch of this platform revolutionized recruitment for multiple modeling agencies. It attracted thousands of aspiring models and photographers in the first quarter alone. The project was a tremendous success, leading to the platform’s evolution into different brand names and the development of specialized tools to continue serving the industry’s needs.

Project Leading Partners

Vygandas Pliasas

Vygandas Pliasas

Managing Partner & Founder of Cortip

Product & Eng. Management, SaaS
[email protected]

Andre Finageiv

André B. Finageiv

Associate Partner

Digital & Product Design
[email protected]