Throughout a diverse and long-term experience working B2B in the fields of eCommerce and digital marketing, we have often faced sales-boosting-oriented challenges when neither the campaigns nor the product itself is the problem of poor delivery. In such cases, it wouldn’t take long for us to realize the problem lies deep in the decisions of sales infrastructure. To simplify, customers wouldn’t be able to find the right product they are searching for not because it doesn’t exist, but solely of imperfect and incomplete principles the website is working by. This was the reason for us to create our own digital tool Similar Products.
Similar Products operates as a sales-boosting and user-experience improvement tool. Not only it reduces the visitors’ bounce rate and boosts sales overall, but also provides your customers the ability to find whatever they need in a matter of minutes or even seconds.
If an item does not satisfy the needs or is not exactly what the visitor was looking for and there are no viable alternatives to choose from, eShop is losing potential customers. Although you might think that the problem mentioned is easily solved by having a broad supply of different products on your eShop, that is not the case. It is important that your potential customers are able to find these alternatives within a blink of an eye. Some eCommerce platforms, such as Magento, provide you with the ability to hand-pick similar products, but that is not a great solution if your shop has thousands of products, as the task would require way too much time and human resources.
This was the main reason we decided to create our own SaaS (Software as a Service) solution. To simplify, our tool Similar Products scans the list of products within your shop and then matches the most relevant ones with each other by the provided attributes, such as size, price, color, item type, and so on. This results in a more accurate product targeting, meaning that the probability of a possible conversion is higher. The best part is that it’s all done within a matter of minutes and without any manual effort!
It is also worth mentioning that the tool not only boosts the probability of sales but also affects user experience in a positive way. Visitors are more likely to find what they search for and are not annoyed by inaccurate product suggestions when our tool is installed. Having in mind that the aspect of user experience makes up a big part of impact for an accumulation of a long-term customer base, it is definitely recommended to pay attention to it.
Have you ever encountered a situation of searching for one specific type of product, but constantly being suggested the other type? For example, you need a basketball ball, but the system within the eShop is suggesting you various kind of sneakers as well? Did you feel frustrated then? Well, such and some other operational problems of the tools installed in your eShop highly affect the user experience of a potential customer and it is not a novelty this experience is partly responsible for the numbers of sales. Fortunately, our tool is a solution to that:
It is important that your shop visitors would find whatever they have in mind and expect to find. The data shows that 7 out of 10 potential customers within different eCommerce shops know exactly what they need. This indicates that not only a detailed targeting but also a high-enough supply is a crucial element of sales’ success. Your shop might have 15 different variants of the same item, but that doesn’t mean your visitor gets access to all of them, as the system within the website won’t list the suggestions effectively enough. Luckily, our software is smart enough to solve this as well:
From our long-term experience of working with different eCommerce businesses, we’ve noticed it is a great advantage if a digital tool is simple and flexible when it comes to the technical aspects of the installation and operation. Luckily, we’ve thought about that as well and made our software as plain and adaptive as a digital product can possibly get. Some of the technological pros of our product are:
If you are interested in purchasing our Similar Products tool or ordering any other services we offer, please fill out the form beside. Any questions or concerns you may have will be answered by email, call, or during the consultation – whichever way is the most convenient for you.