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Similar Products

REDUCE BOUNCE RATE, INCREASE SALES & USER EXPERIENCE

Throughout a diverse and long-term experience working B2B in the fields of eCommerce and digital marketing, we have often faced sales-boosting-oriented challenges when neither the campaigns nor the product itself is the problem of poor delivery. In such cases, it wouldn’t take long for us to realize the problem lies deep in the decisions of sales infrastructure. To simplify, customers wouldn’t be able to find the right product they are searching for not because it doesn’t exist, but solely of imperfect and incomplete principles the website is working by. This was the reason for us to create our own digital tool Similar Products.

Similar Products operates as a sales-boosting and user-experience improvement tool. Not only it reduces the visitors’ bounce rate and boosts sales overall, but also provides your customers the ability to find whatever they need in a matter of minutes or even seconds.

Similar products

What you need to know about the Similar Products:

The installation process is plainly simple and does not take a lot of time or effort.

Basically, there are two steps you need to take before we take care of the rest. Firstly, you need to prepare products’ feed in whether XML, JSON, or CSV formats, which would be accessible via URL. After that is done, you should add our code snippet into your e-shop header, while the rest is taken care of by us. If that’s not simple enough, then we don’t know what is!

Similar Products is a better option than an in-house solution.

You might have already thought about an in-house solution to this. Well, there are numerous reasons our tool is a better alternative than an in-house option. For example, you don’t need to maintain the infrastructure of the product, which requires hiring at least a part-time product development company or an engineering team. Also, we have long-term experience working in the fields of IT and eCommerce, so our know-how definitely outweighs the proficiency of other experts. That’s why our tool has an improved version of algorithms for matching your products.

We are able to handle extremely massive loads of traffic and ensure the load time stays the same.

Our infrastructure is deployed on Amazon AWS servers, it’s distributed across the planet, has multiple load balancers for data aggregation and data storage clusters. If you have extremely large traffic, we can split your integration and set up a whole new individual infrastructure. In other words, we are able to handle extremely massive loads of traffic and ensure the load time for visitors is equally good whether the traffic comes from South America or Europe, so you shouldn’t have any worries regarding this question. Also, you should have in mind that our team is monitoring status closely and is ready to jump in if needed.

There are many features we can install, although it all depends on the individual needs of a case.

Similar Products is a dynamic and flexible tool, meaning it can adjust to the needs of your business. We can create an interactive and UI-friendly search integration, install various plugins or snippets related to products, search, matching, and the browsing history of your visitors, make even more categories to suggest products by, and much more. We always encourage our potential clients to contact us so we can discuss your needs and help you decide.

Wondering, how does the product look when installed to an e-shop?

Here are some examples below, take a look!

High-end quality tool to any type of eShop

If an item does not satisfy the needs or is not exactly what the visitor was looking for and there are no viable alternatives to choose from, eShop is losing potential customers. Although you might think that the problem mentioned is easily solved by having a broad supply of different products on your eShop, that is not the case. It is important that your potential customers are able to find these alternatives within a blink of an eye. Some eCommerce platforms, such as Magento, provide you with the ability to hand-pick similar products, but that is not a great solution if your shop has thousands of products, as the task would require way too much time and human resources.

This was the main reason we decided to create our own SaaS (Software as a Service) solution. To simplify, our tool Similar Products scans the list of products within your shop and then matches the most relevant ones with each other by the provided attributes, such as size, price, color, item type, and so on. This results in a more accurate product targeting, meaning that the probability of a possible conversion is higher. The best part is that it’s all done within a matter of minutes and without any manual effort!

It is also worth mentioning that the tool not only boosts the probability of sales but also affects user experience in a positive way. Visitors are more likely to find what they search for and are not annoyed by inaccurate product suggestions when our tool is installed. Having in mind that the aspect of user experience makes up a big part of impact for an accumulation of a long-term customer base, it is definitely recommended to pay attention to it.

We understand we didn't invent the fire, but...

These are some of the benefits why our tool is better than other of similar kind

Related products only

Have you ever encountered a situation of searching for one specific type of product, but constantly being suggested the other type? For example, you need a basketball ball, but the system within the eShop is suggesting you various kind of sneakers as well? Did you feel frustrated then? Well, such and some other operational problems of the tools installed in your eShop highly affect the user experience of a potential customer and it is not a novelty this experience is partly responsible for the numbers of sales. Fortunately, our tool is a solution to that:

  • the tool prevents potential customers from seeing non-related products, which highly raises their user experience, meaning that the likelihood of a conversion is more likely to happen;
  • Similar Products is programmed to operate by the principles of AI, so every action the software performs is a direct response to visitor steps within the website;
  • more accurate product targeting often means an obvious outcome – increased sales and a long-term customer base.

Higher supply

It is important that your shop visitors would find whatever they have in mind and expect to find. The data shows that 7 out of 10 potential customers within different eCommerce shops know exactly what they need. This indicates that not only a detailed targeting but also a high-enough supply is a crucial element of sales’ success. Your shop might have 15 different variants of the same item, but that doesn’t mean your visitor gets access to all of them, as the system within the website won’t list the suggestions effectively enough. Luckily, our software is smart enough to solve this as well:

  • we’ve recorded that Similar Products tool suggests half more items than usual software of the same kind does. Combined with more accurate targeting of products, it is a great way to boost your sales, as your customers not only receive targeted suggestions but also a higher variety of them;
  • a higher supply of different options for the same item with simple access to all of them ensures that your visitor finds whatever he needs;
  • having more options loaded on the shoulders of your shop visitors not only creates a feeling of having to come back, but also a sense of security and legitimacy, as the visitor implies you are more of a big brand and not a small retailer.

Attachable to any design

From our long-term experience of working with different eCommerce businesses, we’ve noticed it is a great advantage if a digital tool is simple and flexible when it comes to the technical aspects of the installation and operation. Luckily, we’ve thought about that as well and made our software as plain and adaptive as a digital product can possibly get. Some of the technological pros of our product are:

  • Similar Products does not use its own design, indicating it is attachable to any user interface your eCommerce store works by. To the left, you can see some of the examples our product was attached to;
  • our tool does not require any source code access, meaning it is a matter of minutes to install and manage it. Moreover, it is the safest option for a tool to work by, as your eShop wouldn’t be damaged or affected in any other way if some errors or problems occurred on our software;
  • our product does not affect the operational part of your website in any way, so the loading speed of any content on your website does not change.
Similar Products | SaaS

Frequently asked questions (FAQ)

How much effort is required from you as a client?

Actually, very little. Basically, there are two main steps you need to take when installing Similar Products:

  • Step 1: You, as a client, should prepare products’ feed in XML, JSON, or CSV formats, which would be accessible via URL.
  • Step 2: You should add our code snippet into your e-shop header.

Everything else is taken care of by us.

Why is this better than an in-house solution?

There are numerous reasons we could list, but, briefly, the main ones would be these:

  • You don’t need to maintain the infrastructure as we do that instead of you;
  • Our tool has an improved version of algorithms for matching the products;
  • We have much more experience from a wide list of clients, so we know what is the best way to use the tool;
  • Simply we have a better know-how as we are developing the product for a long time now;
  • You don’t need to hire a full-time development company and assign internal managers or engineering teams for the task to be completed.

How does the infrastructure of this tool work and is it reliable?

Our infrastructure is deployed on Amazon AWS servers, it’s distributed across the planet, has multiple load balancers for data aggregation and data storage clusters. If you have extremely large traffic we can split your integration and set up a whole new individual infrastructure. In other words, we are able to handle extremely massive loads of traffic and ensure the load time for visitors is equally good whether the traffic comes from South America or Europe, so you shouldn’t have any worries regarding this question. Also, you should have in mind that our team is monitoring status closely and is ready to jump in if needed.

Are there any other useful features you can install or is this it?

There are many features we can install, although it all depends on the individual needs of a case. We can create an interactive and UI-friendly search integration, install various plugins or snippets related to products, search, matching, and the browsing history of your visitors, make even more categories to suggest products by, and much more. We always encourage our potential clients to contact us so we can discuss your needs and help you decide.

Similar Products | SaaS

Some Average Numbers We Recorded When Using Our Tool

Bounce rate decrease42%
Conversion rate increase67%
Revenue growth36%
Time efficiency boost88%
User Experience improvement47%

Got Questions?

If you are interested in purchasing our Similar Products tool or ordering any other services we offer, please fill out the form beside. Any questions or concerns you may have will be answered by email, call, or during the consultation – whichever way is the most convenient for you.

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