Conversion Rate Optimization and Consulting

Helping our clients gather micro and macro conversions by providing data-based conversion rate optimization services as well as consultations on the performance of your website.

Sounds interesting? It might just be something we can help you with!

Many businesses blindly believe that marketing campaigns are the ones that determine the fate of sale success the most. While it is somewhat an accurate insight, that can also be only one part of the whole picture. There are many cases when marketing campaigns deliver above-average traffic improvement results, but the conversion rate stays the same or improves only a little. In other words, there might be many people visiting the website, but, because of some particular user-experience-related reasons, the same visitors might not perform an action the website is intended to prompt. Most of the time this problem is solvable by eliminating very specific negative factors that exist in the website. This process of eliminating very specific negative factors existing in the website is often referred to as Conversion Rate Optimization (CRO).

Conversion rate optimization (or CRO) is a well-planned and systematic process of raising the percentage of website visitors that perform some kind of CTA (call-to-action) invoked activity, let it be subscribing to a newsletter, buying a product or service, filling out a form or survey, sharing the content on social media, or other. A well-organized and thoughtful CRO process is a must for it to succeed. That’s why it should be based on quantitative and qualitative data analysis rather than on intuition, some hunch forms, gut feelings, or even the trends of your market.

Conversion rate optimization is a step-by-step process that guarantees the long-term success of any e-commerce store if done right
Conversion rate optimization is a step-by-step process that guarantees the long-term success of any e-commerce store if done right

The best part of CRO process is that it’s mostly based on facts and metadata of an individual case, so there is little to no space for doubts or negative outcomes if it’s done in the right way. According to the long-term experience we accumulated throughout the years, 8 out of 10 CRO cases are solved by removing obvious bugs that stop your visitors from performing the desired action. However, there are also 20% of cases when the website operates perfectly fine, but the visitors are still not converting. In such cases, we are forced to dig deeper but that is also not a big deal for us, as we are used to going an extra mile in the favor of our clients.

Measuring conversion rate is one of the best ways to indicate the success of your business. We already explained the meaning of the term ‘conversion’ in the field of marketing, however, you should also know that conversions are divided into micro & macro levels. Micro-conversions are ones that happen before the macro-conversions and are usually considered to be smaller. It is normally such actions as subscribing to the newsletter, creating an account, or adding a product to the shopping cart. Meanwhile, macro-conversions are regularly more related to direct sales and considered to be such actions as purchasing a product or service, filling up contacting form, or subscribing to either a service or product. Both micro and macro conversions should be an essential part of every successful business.

Conversion rate optimization acts as a safeguard against any possible money waste during marketing campaigns. We make sure that your website operates in a perfect manner and converts as good as it possibly can. Don’t hesitate to reach us out for a free consultation on conversion rate optimization or other services interested.

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