Digital Marketing and Advertising

Providing data-driven and creativity-inspired social media advertising solutions by sharing the digital knowledge we accumulated throughout numerous industries and many years of work.

Sounds interesting? It might just be something we can help you with!

Marketing has evolved enormously if we dive into the last 100 years’ perspective of it. Starting from the written advertisements on selling goods of nature or printed ads on newspapers and educational type of journals in the 1900s to professionally designed, color-printed, and eye-catching promotional posters as well as radio, television, Google, social media, and other digital network advertisements in the 21st century. Although the means and ways of promoting products, services, or ideas seem to have changed, however, the main objective of marketing has stayed the same – to attract the most attention in as little time and effort as possible while using the attention gathered to reach a goal defined, e.g. increasing sales.

With social media having nearly two-thirds of the world’s total population as users that most of it consume the content of digital networks for more than 2 hours per day, it is a no-brainer to ignore an opportunity of reaching out to a 5 billion people audience. 9 out of 10 businesses today use social media to sell their products or services and that is only one of many reasons for your business to be on social media as well. Even though the competition might seem very high and sometimes even insurmountable at first, there is always some narrow space for your business to stand out by unique and crazy ways of advertising the products and services you offer or having the highest marketing budget between your competitors in the market.

Digital marketing is a very wide term and it can include areas like advertising, development, trends analysis, strategy development, social media, various additional services, branding, and support.
Digital marketing is a very wide term and it can include areas like advertising, development, trends analysis, strategy development, social media, various additional services, branding, and support.

It is probably already obvious that having a page on social media is no longer enough, as digital networks became a very crowded area with countless businesses on it. Even posting regular quality content in both visual and textual format or engaging with your audience in different ways is not enough if you seek the most valuable social media can provide. Reaching out to new clients and tremendously increasing sales requires digital marketing campaigns that would target the audience most likely to buy the product(s) or service(s) you offer.

Setting up digital marketing campaigns might seem complicating, as it needs to target the right audience by age, gender, location, behaviors, interests, and many other factors. Luckily for you, we have years of experience doing just that. Before starting any work, we will define the goals you have, so we are sure that both sides are on the same page. After that, we usually perform an analysis of your brand that lets us define your target audience. Based on the data of performed analysis, we create different marketing campaigns and present them to you. If everything’s fine, we proceed to the phase of testing our campaigns out. Usually, it takes at least a week or two to come up with the first conclusions. After seeing the first results we are able to redefine the campaigns, so it leads the right way.

Although you might get an impression advertising campaigns are the most powerful tool to the success of your business, however, it is often a combination of numerous smoothly operating and well-established mechanisms that lead to success. In other words, digital ads will rather be a waste of money than a great tool if your website is poorly designed, has not enough content, the images of products are of low quality, the content is not optimized for search engines, the website is operating slowly, and so on. That’s why before setting up any digital marketing campaigns we always recommend our clients to order the Conversion Rate Optimization and Consulting service we offer.

If you have any questions regarding online marketing, don’t hesitate to contact us for a free consultation. Let us know the details of your situation and we’ll provide you with candid recommendations and the best possible options for digital marketing services.

Are you interested?

Drop us a message and we will get back to you as soon as possible!

Cortip, MB needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
Copyright 2021 Cortip, MB. All Right Reserved.