Social media might be your superpower or a weakness, depending on the management of it. Both profit and reputation-oriented businesses should have their social game sorted out as well and as soon as possible.
You might ask why? Well, the first obvious reason is the usage of social media networks every day. Roughly 42% of the population regularly uses at least one social media network per day, so ignoring Facebook, Instagram, LinkedIn, Twitter, and other networking websites is definitely a crazy idea to have when it comes to digital marketing.
Love it or hate it, social media is the cultural phenomenon of the 21st century and that will not change anytime soon. It is often the first place people go to during their lunch breaks, weekend vacations, and even sometimes boring family meetings! Old-fashioned ways of promoting your business with physical posters all around the city and flyers are still effective, but nowhere close to social media. Also, digital networks are not made of trees, unlike posters or flyers, so an eco-friendly approach to marketing might be an argument to start your journey on social media right now.
There are two main focuses within social media we pay the most attention to; that is organic social and paid social. If you’re more interested in paid social, such as Facebook and Google Ads, you should visit our page Digital Marketing and Advertising, as this one is more oriented on organic social. Organic social refers to everything you see on a brand’s social media that’s not paid for, starting from an arranged About section and ending with regular posts that are not used as advertisements. Paid social is whatever it is on the social media that’s paid for, for example, ads. Both organic and paid social are integral parts of a well-planned and measured social media strategy no matter what type of business or what industry you compete in.
If you are a business owner and still don’t have your social game sorted out, you should get in touch with us as soon as possible. Social media is an essential tool to market your way to the top of your industry, so let’s not waste time and start the journey working together.