Bill Gates, the founder of Microsoft, has once said a quote that is now a famous slogan when describing business development in the age of digital. The quote follows as “If your business is not on the internet, then your business will be out of business.” It is tough to disagree with the reference of the quote, as the data of 2020 shows that over two billion people purchased items, products, or services online for approximately 4.2 trillion U.S. dollars worldwide. Keeping in mind that the access and usage of the internet continue to rise enormously, especially during these pandemic times, the mentioned numbers will definitely be higher, meaning that the importance of being present on your methods of selling will be as major as ever before.
Websites and e-commerce shops are the new key answer to staying present in the market. Whether you sell physical items, digital products, or both physical and digital services, having a content management website or electronic commerce shop is a must for every business.
Content management websites (or simply referred to as ‘websites’) are usually used for promoting services or publishing information, e.g. science articles. An essential part of this type of website is content. Meanwhile, electronic commerce shops (or just ‘e-shops’) are more oriented to selling a product or item, so both user experience and user interface are especially important because they need to make customers engage, take action, and, of course, buy the product.
In both cases creating a website requires thoughtfulness, carefulness, and creativeness. A good-looking and user-experience positive website is more than an “About Us”, a page for contacting or a “Portfolio”. It is also about the way your articles are written, the fonts and colors are chosen, the structure is selected, the pictures are taken, the icons are installed, and so on. Finally, having a great design or well-written textual content is also not enough, as the website has to intuitively lead to some kind of a goal it was built for, e.g. increasing sales. That is why websites also need SEO, click-engaging buttons, search-friendly URLs, sales-oriented plugins, and other deadly needed technical things that might not always be seen by an eye of a website visitor.
All of this might seem complicated, we understand, but that is why you have us. If you are only about putting the tick over this ‘website thing’, then rather let us, the professionals of website and e-shop development, do the work. I mean, seriously, we have been working in this market for years, we know what we’re doing.