Green Monday is the equivalent of Black Friday and Cyber Monday, just less known and still way too underrated in terms of the revenue impact on e-commerce businesses. This is one of the busiest days in the retail sector in December. It takes place on the second Monday of December and this year it is December 13th. Usually, the day marks the last big promotional sales of the year in the e-commerce industry. This is the best time to catch up with last-minute Christmas gifts while still taking advantage of huge discounts and great offers.
Some history behind Green Monday…
The phrase was coined by eBay in 2007, noting that this is one of the most lucrative days of the year for the second year in a row in the United States. So the name gradually took hold and lined up along with the other major shopping days of the Christmas period – Black Friday and Cyber Monday. However, this day is only popular among Americans. In Europe, shoppers tend to buy gifts later than the second week of December.
The name of the day contains a color name "green" which actually is a representation of the color for money as well as Christmas, as the color green, along with red, have been the traditional colors of Christmas for decades. Therefore, the name fits the period perfectly, as online shoppers are most likely to buy Christmas gifts less than two weeks before Christmas when the clock is already ticking fast. And this is one of the last days when you can receive your presents before Christmas when ordering online. As a result, retailers tend to give the last big discounts on this day and sell out the goods.
If you are in a hurry, here are the main benefits of Green Monday to customers summed up:
- The last big discounts of the year
- Still not too late to order Christmas gifts, as they are still able to reach the owners by the upcoming holidays
- No fear of being late because of a sold-out, as people are not that crazy about Green Monday in contrary to Black Friday or Cyber Monday
Why is it important to your business?
The benefits of Green Monday are indisputable to any business, regardless of size. Normally, the sale should be announced at midnight and a 24-hour limit should be set. This is a great way to sell out the goods you want in a short amount of time. Buyers are willing to buy recklessly because they no longer have time for reflection. It is also important to announce this day’s sales so that buyers can wait for it in advance and be ready.
Here’s a look at Green Monday’s growth and evolution over the years:
Since 2011, it’s been a $1 billion+ sales day, gradually growing over the years. Today it is estimated that Green Monday generates somewhere between 4 to 5 billion USD. If that’s not enough to convince you of the importance of this day to e-commerce businesses, then we really don’t know what is 😳
How to get your customers ready for Green Monday sales?
First of all, a few days before Green Monday, you should send an email to your customers informing them of the upcoming sale. A perfect form for that would be a weekly newsletter that already has a general audience following your news. This should be further communicated on social media channels using expressive visuals and captivating text. It is worth mentioning in the posts that there are only two weeks left before Christmas, so they should hurry to buy gifts for all their loved ones. Lastly, don’t forget to thank your customers for welcoming the most beautiful holidays of the year with your products. Oh, and most importantly don’t forget to communicate the pros your customer gets by purchasing products on that exact day in a clear manner.
Here is an example of a Green Monday promotional post by @movebumpers on Instagram:
At the end of the day, there is nothing to be nervous about, as it’s just another promotional campaign out of hundreds of others your brand held before 😊