Marketing has evolved enormously if we dive into the last 100 years’ perspective of it. Starting from the written advertisements on selling goods of nature or printed ads on newspapers and educational type of journals in the 1900s to professionally designed, color-printed, and eye-catching promotional posters as well as radio, television, Google, social media, and other digital network advertisements in the 21st century. Although the means and ways of promoting products, services, or ideas seem to have changed, however, the main objective of marketing has stayed the same – to attract the most attention in as little time and effort as possible while using the attention gathered to reach a goal defined, e.g. increasing sales.

With social media having nearly two-thirds of the world’s total population as users that most of it consume the content of digital networks for more than 2 hours per day, it is a no-brainer to ignore an opportunity of reaching out to a 5 billion people audience. 9 out of 10 businesses today use social media to sell their products or services and that is only one of many reasons for your business to be on social media as well. Even though the competition might seem very high and sometimes even insurmountable at first, there is always some narrow space for your business to stand out by unique and crazy ways of advertising the products and services you offer or having the highest marketing budget between your competitors in the market.

![Digital marketing is a very wide term and it can include areas like advertising, development, trends analysis, strategy development, social media, various additional services, branding, and support.](https://s3.eu-central-1.amazonaws.com/static.cortip.com/working_desk_with_digital_tablet_showing_digital_m_AE_2_WHMU_scaled_50a7ad64f0.jpg)

It is probably already obvious that having a page on social media is no longer enough, as digital networks became a very crowded area with countless businesses on it. Even posting regular quality content in both visual and textual format or engaging with your audience in different ways is not enough if you seek the most valuable social media can provide. Reaching out to new clients and tremendously increasing sales requires digital marketing campaigns that would target the audience most likely to buy the product(s) or service(s) you offer.

Setting up digital marketing campaigns might seem complicating, as it needs to target the right audience by age, gender, location, behaviors, interests, and many other factors. Luckily for you, we have years of experience doing just that. Before starting any work, we will define the goals you have, so we are sure that both sides are on the same page. After that, we usually perform an analysis of your brand that lets us define your target audience. Based on the data of performed analysis, we create different marketing campaigns and present them to you. If everything’s fine, we proceed to the phase of testing our campaigns out. Usually, it takes at least a week or two to come up with the first conclusions. After seeing the first results we are able to redefine the campaigns, so it leads the right way.

Although you might get an impression advertising campaigns are the most powerful tool to the success of your business, however, it is often a combination of numerous smoothly operating and well-established mechanisms that lead to success. In other words, digital ads will rather be a waste of money than a great tool if your website is poorly designed, has not enough content, the images of products are of low quality, the content is not optimized for search engines, the website is operating slowly, and so on. That’s why before setting up any digital marketing campaigns we always recommend our clients to order the [Conversion Rate Optimization and Consulting](https://www.cortip.com/services/conversion-rate-optimization-and-consulting) service we offer.

If you have any questions regarding online marketing, don’t hesitate to contact us for a free consultation. Let us know the details of your situation and we’ll provide you with candid recommendations and the best possible options for digital marketing services.



large_Digital Marketing & Advertising.png

medium_Digital Marketing & Advertising.png

small_Digital Marketing & Advertising.png

thumbnail_Digital Marketing & Advertising.png

Digital Marketing & Advertising.png

Efficient and data-based ad campaigns for Facebook, Instagram, and Google.

Digital Marketing and Advertising

DATA-BASED, EFFICIENCY MEASURED

Bill Gates, the founder of Microsoft, has once said a quote that is now a famous slogan when describing business development in the age of digital. The quote follows as “If your business is not on the internet, then your business will be out of business.” It is tough to disagree with the reference of the quote, as the data of 2020 shows that over two billion people purchased items, products, or services online for approximately 4.2 trillion U.S. dollars worldwide. Keeping in mind that the access and usage of the internet continue to rise enormously, especially during these pandemic times, the mentioned numbers will definitely be higher, meaning that the importance of being present on your methods of selling will be as major as ever before.

Websites and e-commerce shops are the new key answer to staying present in the market. Whether you sell physical items, digital products, or both physical and digital services, having a content management website or electronic commerce shop is a must for every business.

![Web development](https://s3.eu-central-1.amazonaws.com/static.cortip.com/website_development_DSD_6_VHW_scaled_d22b1eb29e.jpg)

Content management websites (or simply referred to as ‘websites’) are usually used for promoting services or publishing information, e.g. science articles. An essential part of this type of website is content. Meanwhile, electronic commerce shops (or just ‘e-shops’) are more oriented to selling a product or item, so both user experience and user interface are especially important because they need to make customers engage, take action, and, of course, buy the product.

In both cases creating a website requires thoughtfulness, carefulness, and creativeness. A good-looking and user-experience positive website is more than an “About Us”, a page for contacting or a “Portfolio”. It is also about the way your articles are written, the fonts and colors are chosen, the structure is selected, the pictures are taken, the icons are installed, and so on. Finally, having a great design or well-written textual content is also not enough, as the website has to intuitively lead to some kind of a goal it was built for, e.g. increasing sales. That is why websites also need SEO, click-engaging buttons, search-friendly URLs, sales-oriented plugins, and other deadly needed technical things that might not always be seen by an eye of a website visitor.

All of this might seem complicated, we understand, but that is why you have us. If you are only about putting the tick over this ‘website thing’, then rather let us, the professionals of website and e-shop development, do the work. I mean, seriously, we have been working in this market for years, we know what we’re doing.

large_Website & E-shop Development.png

medium_Website & E-shop Development.png

small_Website & E-shop Development.png

thumbnail_Website & E-shop Development.png

Website & E-shop Development.png

Providing insight-driven and individual approach based website and e-commerce shop development services on best-known and worldwide-used content management systems, such as WordPress or Magento 2.

Website and E-shop Development

DIFFERENT PLATFORMS, INDIVIDUAL APPROACH

There is no doubt the vast majority of people have heard of the term “SEO”. Yet only a portion of them actually knows the meaning behind these 3 letters. Let us shortly guide you through.

It would probably be impossible to find an Internet user that hasn’t ever surfed some kind of search engine, for example, Google. Even our parents or grandmas do it pretty well! Different search engines, especially Google, were an important part of the Internet since we can remember. According to the latest statistics, 63k search operations are happening on Google every second, meaning that almost 6 billion searches are operated per day.

![SEO covers numerous different areas, such as link building, keyword research, traffic monitoring, title tags, social media, and many more](https://s3.eu-central-1.amazonaws.com/static.cortip.com/SEO_internal_1_7d0f9b5d20.jpg)

Even though this might seem like a mind-blowing number, especially when translated to time spent on the site, this does not mean that any business that’s on Google is destined to be successful. Various sources state that people barely ever surf the second or later pages, meaning that staying on the first page of Google search is especially important for businesses.

SEO stands for Search Engine Optimization and it’s simply just a way of marketing that’s oriented to staying as high as possible in the ladders for different search engine operations. In other words, businesses are always concerned about being as visible as possible on Google and other search engines to attract as many potential customers as possible.

If you are a business owner and never heard of SEO, you should get in touch with us as soon as possible, so we can unleash the sleeping potential within your Business. SEO is an essential tool to boost your marketing to the next level.

large_SEO Management & Optimization.png

medium_SEO Management & Optimization.png

small_SEO Management & Optimization.png

thumbnail_SEO Management & Optimization.png

SEO Management & Optimization.png

Providing case-oriented and both local & global search engine optimization (SEO) services by sharing the know-how we gathered working with e-commerce businesses of different industries.

SEO Management and Optimization

ROI ORIENTED, LONG-LASTING RESULTS

Many businesses blindly believe that marketing campaigns are the ones that determine the fate of sale success the most. While it is somewhat an accurate insight, that can also be only one part of the whole picture. There are many cases when marketing campaigns deliver above-average traffic improvement results, but the conversion rate stays the same or improves only a little. In other words, there might be many people visiting the website, but, because of some particular user-experience-related reasons, the same visitors might not perform an action the website is intended to prompt. Most of the time this problem is solvable by eliminating very specific negative factors that exist in the website. This process of eliminating very specific negative factors existing in the website is often referred to as **Conversion Rate Optimization (CRO)**.

Conversion rate optimization (or CRO) is a well-planned and systematic process of raising the percentage of website visitors that perform some kind of CTA (call-to-action) invoked activity, let it be subscribing to a newsletter, buying a product or service, filling out a form or survey, sharing the content on social media, or other. A well-organized and thoughtful CRO process is a must for it to succeed. That’s why it should be based on quantitative and qualitative data analysis rather than on intuition, some hunch forms, gut feelings, or even the trends of your market.

![Conversion rate optimization is a step-by-step process that guarantees the long-term success of any e-commerce store if done right](https://s3.eu-central-1.amazonaws.com/static.cortip.com/CRO_internal_1_6d45a7fe1d.jpg)

The best part of CRO process is that it’s mostly based on facts and metadata of an individual case, so there is little to no space for doubts or negative outcomes if it’s done in the right way. According to the long-term experience we accumulated throughout the years, 8 out of 10 CRO cases are solved by removing obvious bugs that stop your visitors from performing the desired action. However, there are also 20% of cases when the website operates perfectly fine, but the visitors are still not converting. In such cases, we are forced to dig deeper but that is also not a big deal for us, as we are used to going an extra mile in the favor of our clients.

Measuring conversion rate is one of the best ways to indicate the success of your business. We already explained the meaning of the term ‘conversion’ in the field of marketing, however, you should also know that conversions are divided into micro & macro levels. Micro-conversions are ones that happen before the macro-conversions and are usually considered to be smaller. It is normally such actions as subscribing to the newsletter, creating an account, or adding a product to the shopping cart. Meanwhile, macro-conversions are regularly more related to direct sales and considered to be such actions as purchasing a product or service, filling up contacting form, or subscribing to either a service or product. Both micro and macro conversions should be an essential part of every successful business.

Conversion rate optimization acts as a safeguard against any possible money waste during marketing campaigns. We make sure that your website operates in a perfect manner and converts as good as it possibly can. Don’t hesitate to reach us out for a free consultation on conversion rate optimization or other services interested.

large_Conversion Rate Optimization & Consulting.png

medium_Conversion Rate Optimization & Consulting.png

small_Conversion Rate Optimization & Consulting.png

thumbnail_Conversion Rate Optimization & Consulting.png

Conversion Rate Optimization & Consulting.png

Helping our clients gather micro and macro conversions by providing data-based conversion rate optimization services as well as consultations on the performance of your website.

Conversion Rate Optimization (CRO) and Consulting

MICRO & MACRO, INSIGHT DRIVEN

Conversion Rate Optimization and Consulting

Content as a whole is considered to be a block of whatever textual or visual information posted on a website or social media network. Even though it might look like content production is simply just a process of designing a good-looking visual or writing a simple and grammatically correct piece of text, however, it is a bit more complicated than that.

Content production and copywriting are often in short referred to as content marketing. Most of the content that is on the Internet, especially on social media, must have its purpose, otherwise, it has no point. Because of that reason, it is not enough to make your designs look good or articles be grammatically correct. A content manager has to be able to make his content proactively sell, educate, or entertain, depending on the business purpose. To do that, visuals and texts have to be eye-appealing, attractive, trendy, have the right keywords, and so on.

![If done right, content production will create brand-awareness among the users – make sure every piece of both visual and textual content gets along and fits the marketing strategy](https://s3.eu-central-1.amazonaws.com/static.cortip.com/Content_internal_1_3f12367099.jpg)

Simply put, content production and copywriting (or content marketing) is a branch of digital marketing that involves producing both visual and textual content for an online audience through social media, websites, e-commerce shops, and others. There are many tips you have to keep in mind when producing content, but probably the most important one is it has to resonate with your target audience. Every industry has its own aspects, meaning that there is no universal way to produce every piece of content.

Content marketing can also have numerous different goals. Some of them might be expanding the customer base, increasing online sales, generating leads, increasing user engagement, and so on. Before producing any type of content, it is a must to discuss and develop a strong content marketing strategy with a clear goal or two.

We have worked with clients from more than 15 different industries and very diverse content marketing strategy goals, so if you are a business owner from a very niche market, we are sure that we are the best option. Feel free to contact us if needed any content production or copywriting services.

large_Content Production & Copywriting (kitas) (1).png

medium_Content Production & Copywriting (kitas) (1).png

small_Content Production & Copywriting (kitas) (1).png

thumbnail_Content Production & Copywriting (kitas) (1).png

Content Production & Copywriting (kitas) (1).png

Producing both textual content and visual designs for your social media, blog, e-shop, or whatever else, with the purpose of delivering traffic to your website, educating the audience, or causing engagement.

Content Production and Copywriting

REACH ORIENTED, INDIVIDUAL CASE BASED

Social media might be your superpower or a weakness, depending on the management of it. Both profit and reputation-oriented businesses should have their social game sorted out as well and as soon as possible.

You might ask why? Well, the first obvious reason is the usage of social media networks every day. Roughly 42% of the population regularly uses at least one social media network per day, so ignoring Facebook, Instagram, LinkedIn, Twitter, and other networking websites is definitely a crazy idea to have when it comes to digital marketing.

![There are many different user engagement metrics but the most important ones are clicks, likes, comments, and shares](https://s3.eu-central-1.amazonaws.com/static.cortip.com/Social_media_internal_1_64b66b615f.jpg)

Love it or hate it, social media is the cultural phenomenon of the 21st century and that will not change anytime soon. It is often the first place people go to during their lunch breaks, weekend vacations, and even sometimes boring family meetings! Old-fashioned ways of promoting your business with physical posters all around the city and flyers are still effective, but nowhere close to social media. Also, digital networks are not made of trees, unlike posters or flyers, so an eco-friendly approach to marketing might be an argument to start your journey on social media right now.

There are two main focuses within social media we pay the most attention to; that is organic social and paid social. If you’re more interested in paid social, such as Facebook and Google Ads, you should visit our page [Digital Marketing and Advertising](https://www.cortip.com/services/digital-marketing-and-advertising/), as this one is more oriented on organic social. Organic social refers to everything you see on a brand’s social media that’s not paid for, starting from an arranged About section and ending with regular posts that are not used as advertisements. Paid social is whatever it is on the social media that’s paid for, for example, ads. Both organic and paid social are integral parts of a well-planned and measured social media strategy no matter what type of business or what industry you compete in.

If you are a business owner and still don’t have your social game sorted out, you should get in touch with us as soon as possible. Social media is an essential tool to market your way to the top of your industry, so let’s not waste time and start the journey working together.

large_Social Media Marketing Services.png

medium_Social Media Marketing Services.png

small_Social Media Marketing Services.png

thumbnail_Social Media Marketing Services.png

Social Media Marketing Services.png

Providing high-quality social media management services that include but are not limited to rearrangement of profiles, installation of gadgets, posting strategies, case-based communication approaches.

Cortip Services

Every customer we have is an individual case, meaning that quality over quantity is guaranteed. Our team consists of professionals that gathered their know-how through many years of hard work. We ensure the services and products our customers order are always delivered on time.